Q.If there is no magic formula to natural search
engine optimisation, how does optimisation work and how is it done?
A.
Optimisers compare the top performing
sites in a search engine for a keyphrase, identifying certain known key elements
then they implement changes to their site, structure and network against those
elements.
There are two things
to optimisation that are needed.
1) the knowledge
of what elements to focus on and the ability to implement them once recognised. 2) the patience to wait for the effort to come into
effect. We cannot help you with patience,
but we can with knowledge. Our Viability Report is an in-depth report that analyses
the optimum keyphrases, will strip down the competition, giving a clear view of
what needs to be done to compete against them.
The XSEO
Viability Study report provides you a tailored focus on; SERPs Benchmarking
Search
Engine Results Pages Benchmarking this report shows your sites performance
in the three main engines. Benchmarking your performance against your top 5 competitors
for industry keywords.
The report is run on your URL and 5 competitors thus identifying the phrases you
are doing well for, and those you are not. Reading this in conjunction with the
Coefficient Report and Keyword Relevancy Report will enable you to define the
realistic objective of your Internet marketing strategy against both time and
Budget / Return on Investment.
Competitor
Analysis. Natural
search Industry Trends and Competitor
analysis, who are your competitors, how well are they doing? This report gives
you the last 5 years of data on what your main competitors traffic has been, compared
with your own.
A Bespoke Keyword Traffic Analysis Before
starting to optimise a site you need to differentiate between Keyphrases that
deliver too much traffic, that have too much competition and thereby making them
unattainable (especially if the site is new or not authoritative enough) and those
keyphrases that nobody uses. A Bespoke Keyword
Relevancy Report (KRR) gives a full and detailed review of search phrases,
predicted traffic volumes, top-performing keywords, top niche keywords and an
insight into YOUR possible niche market opportunities.
PageRank
Analyser. Core
to Googles Algorithm is it's PageRank calculations, it is what Google uses to
establish Authority. The PageRank Analyser checks the current PageRank and the
PageRank on the "Dance" Servers. Thus giving an indication to what the
PageRank of you site will be in the future.
Site
Coefficient Report Did
you know there are two major factors governing your position in the Google index,
these are the Link Coefficients and the Site Coefficients.
Our report
will tell you what your competition, for a given keyphrase, have done to gain
their top placing in Google. With this information measured you can now see where
to concentrate your optimisation effort. XSEO will provide a Top 10 Competitor
Analysis for your major keywords. Site
Coefficient Report
Site
Page/Code Analysis What
do the search engine spiders see on your page? You might be surprised. As part
of the Viability Study, we have introduced a Spider Code Analyser. This will identify
problems with your site coding and report on improvements. Spider
Page/Code Analysis
What Next?
- Simply contact us using the following form with your Top 10 keywords!
As
a bespoke service we have to advise that Price is only available on Application
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Sometimes
it's hard to differentiate who are the search result providers and who are actually
buying results in.
Search Engine Relations Chart
explains all.