If you are paying for your traffic through
paid search and dream of cutting your advertising budget,
but want to keep the resources in house - then training
is the answer.
Organic search engine optimisation is an expensive
business. It is expensive because done properly it is very
labour intensive.
To many the solution has been to automate,
automation sounds like a good idea, but the search engines
have been actively building teams to identify such practices.
Optimising a website for Search Engines is
evolving at an alarming rate. It isn't about stuffing keywords
into a page, hiding content or exchanging links with as
many other sites as you can. The majority of search engines
have got wise to these antics.
There is much folk law and urban myth spoken
about the process of gaining results in natural search.
There are many unproven theories that exist about SEO, and
there lies the problem if enough people repeat the theory,
it must be true, yes?
Our SEO Training courses are created to blow
away some of this misinformation. They go through the fundamentals
of optimisation in a simple concise manner that not only
helps the participants understand what they need to do but
also why they need to do it.
The courses are pitched for site owners, developers and
marketers. The "bespoke" courses provide one to
one consultancy on the participants web sites. They also
include valuable software licenses that will analyse how
the competition got their top listings.
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