Search Engine Optimisation for Large Corporations

Optimisation is not about "here's some money, go do it", success is about integrating SEO into the design process.

Many companies have their own very capable development teams. However the process of optimisation is not their primary concern. In fact because their understanding of how the engines work is often limited, elementary errors occur which are completely unnoticed.

We see optimisation as an education, about transferring the knowledge into the team, so that non constructive practices can be eliminated at core.

Our service is not just confined by smoke and mirrors. We provide the knowledge, information, training and the "out of the box" thinking that helps make a presence authoritative.

We have worked with many large corporations including Virgin, BlackBox and Mitchell & Butlers Innkeepers. Our hands-on, transparent approach has marked us out from the crowd.

Optimisation Viability Study

How do the top sites get their position? If you cannot answer this question specifically, how are you going to get their yourself?

Our XSEO Viability Study tells you what your competitors did to get to the top of natural search, and then compares it with your own site.

You'd have thought this was a must for any SEO project. An you'd be right, like everything it's the planning which forms the most significant element. Go off in the wrong direction and you are wasting time and effort.

The Viability Study is a key element to every project we run, but it is now available as a separate item to companies that wish to optimise their sites for themselves. Viability Study

Optimisation Services

You'll be talking to someone who understands commercial issues as well as the vagaries of search engine optimising. SEO is essentially a marketing tool, so it's important that we talk to one another in marketing terms more than the language of the Web.

So we'll usually begin by thrashing out just what your sites are there to achieve, and help you to evaluate how well they're serving that aim at the moment.

Before any optimisation begins, we'll need to talk to your Web developers to understand how the site's constructed. In many recent cases this has led to changes in the site's navigation and structure, making it function better for the user at the same time as becoming more search engine-friendly.

The hands-on approach continues as we work together. We'll have regular meetings to review progress and to work new strategies to match your marketing campaigns. This could include tactical use of pay per click initiatives to fit in with media schedules and individual product or cost centre budgets.

SEO Industry News
Best practice Search Engine Optimisation is continually changing.
Edited by Matt Paines (XSEO's M.D.) the only
UK SEO invited by Microsoft to participate in MSN Search Champs.

Our dedicated SEO news site highlights the important issues.
Search Engine News

Multi-Lingual Optimisation

If you operate in several countries then search engine optimisation for multiple languages may be important to you. Search engine optimisation in the UK and other English-speaking countries can easily leave other key areas of your organisation out in the cold in the search engine listings for their respective countries.

The key for optimisation in languages other than English is not profoundly different - it still hinges on plenty of good quality content - but it must be executed with proper regard to languages and regions. Thanks to our relationships with leading translation agencies we can offer well written, persuasive copy that has been translated by a properly briefed native translator.

Please contact us to discuss your organisations exact needs.

Why is it that...?

When you choose a supplier for your organisation, you usually take a great deal of care to make sure that you're making the right choice. You'll want to know the company's background, its track record, and - in detail - just what it's proposing to do for you.

It's strange that the world of search engine optimisation doesn't seem to work this way. When you've invested a substantial amount of revenue into your corporate site, it's quite a leap of faith to entrust its market exposure to a bunch of black magicians whom you've never met, and possibly never will. Your nervousness might be increased by not knowing what exactly these people are doing for their money.

To be frank, we find this circumstance somewhat bizarre, and that's why we take pains to show you exactly what we're doing for you.

Optimising an ASP, PHP or ColdFusion site

Most large sites are dynamically generated by a scripting language such as ASP, PHP or ColdFusion. This makes complete sense in terms of content management, but poses a problem for search engines.

Unfortunately, search engine spiders perform poorly on such sites. Some of the more recent programs do attempt to follow dynamically generated links, but even these struggle with a long query string.

If you operate such a site, it's not a lost cause, but it's fair to say that there's a longer haul ahead. While it's possible to match your dynamic structure with static pages, this largely negates the advantage of the generated content. We can show your developers a number of interim fixes to help make the site intelligible to spiders. In the longer term, making us part of the process for developing new content or revising your site will pay dividends in search engine results.