Pay Per Click Management

In recent years there has evolved an alternative to organic search engine optimisation. For those with the budget there is a system run by most search engines that allows advertisers to buy a ranking in the search result, this is called Pay Per Click (PPC).

Pay Per Click is a way of bidding for the search terms in the search engines. Very similar to an auction, for keywords that are in high demand the cost per click can be significant. For lesser terms the prices can be as low as £0.10 rising to highly sort after terms at £3-£5.

PPC is not a replacement for organic optimisation, but combined with SEO a campaign can be very effective. One example was a recent New Car client. Prior to organic SEO they were spending £35000 -45,000 per month. SEO managed to reduce this bill down to £8,000 per month.


Why PPC Management?

Several search engines run algorithms to stretch your budget through the entire day. Because of this they turn adverts on and off to suit. The higher the per click price the quicker the budget is consumed, if your max budget isn't set correctly,due to these algorithms, the site will be "off" more per hour. By lowering the click price the position drops but because consumption of budget is less so the site is likely to be "on" more per hour.

Googles algorithm divides budget from 12 midnight to 12 midnight EST, it tries to save budget spreading evenly across both peak selling times and non peak. Often it is best to switch campaigns on and off manually for peak selling times, play with the max budget and bid price to keep the site "on" during this period.

Managed well Pay Per Click is a very good way of buying placement whilst awaiting a Search Engine Optimising Project to get results, or take advantage of a prime selling opportunity. XSEO manages PPC services for many clients, large and small. Not only is our reporting transparent but we try to ensure that you are taking advantage of any terms that provide a good return for the money.

Please contact us to discuss your organisation's exact needs.