Search
Engine Advice by XSEO
We
hear about SEO pretty much every day. Judging by the number of unsolicited e-mails
promising extra traffic, it should be a major growth area. One reason for all
this activity is the widespread availability of so-called optimisation programs.
They
analyse your page and make recommendations on what you can do to make it more
search-engine-friendly. The best among these are updated almost daily to stay
abreast of changes in Search Engine criteria. But we've seen some that haven't
changed for two years, and they're downright dangerous (see pitfalls for more
on this).
So do you tweak your pages every
time there's a change in search engine practice? If you like, but bear in mind
that you won't see the results of your optimisation for four to six weeks, so
how do you tell if you were successful? SEO does work, and it will bring more
traffic to your site. But there's no substitute for knowledge and the capacity
for hard work.
Every month we record and analyse
the increase in traffic we're delivering - and that traffic is monitored through
to actual sales. There are few tricks involved, other than being "on the case"
and ready to innovate and put in the commitment to delivering the result.
If
page content was all you had to do to get a high listing marketing
for search engines would be easy. Alas it's not you can have the most optimized
site and still not appear in the listings. To explain this there is a phenomenon
known as the exit
syndrome, if you type the word "exit" into Google and search why
do Yahoo and Disney come top amidst 17million search results? Especially when
consider neither organisation have any desire to do so.
Any
Internet marketing company with a good understanding of how search engines work
will be able to explain the exit
syndrome
the
dangers are in using an SEM company that either cannot explain the theory or worse
don't use it wisely when epitomizing a site.
| Want to know more?
| |
| XSEO
has an open policy to SEO,
so before you part
with any money (with us or anyone else), it makes sense to make sure you're site
is working within the confines of
SEO Best Practice. There's more detail of
how to optimise your site for yourself in our downloadable tutorials. You may
be horrified at the amount of work is involved, but if you have the time then
you'll see positive results in just a few months. Access to the tutorials is free;
all we ask is that you tell us who you are. We'll treat this information with
respect, so don't worry that you're signing up for yet another in-box overflow
device. |  |
Click
here for
Free SEO tutorials | |
find
out more about search engine optimisation...
