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Search Engine Optimisation
Search engine optimising (SEO), or search engine
management as it's becoming known, isn't the black art that many people
would have you believe. It's more a case of applying common sense and
basic honesty to your approach, and bearing in mind that the search
engines have the same aim in view as you do.
You want relevant hits on your Web site, and that's
exactly what a search engine wants to supply you with.
There's a whole range of tricks that you could
pull to try and fool a search engine into giving you a good listing,
but why bother? Optimisation tricks like cloaking,
hidden
text, keyword
packing and the like are recognised by search engine operators,
and you will get caught! Many engines have specific spam departments,
looking for"over optimisation". Ethical
search engine marketing, the approach that we favour is more
time consuming and labour-intensive, but ultimately it gives the results
both you and the search engines are looking for. Optimisation is about
"ticking all the boxes", the science is knowing which boxes
apply to a lesser or greater extent.
SEO Industry News
Best practice Search Engine
Optimisation is continually changing.
Edited by Matt Paines the only
UK SEO invited by Microsoft to participate in MSN Search Champs.
Our dedicated SEO news
site highlights the important issues.
Search
Engine News
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Technology has to take some of the blame for the
skeptical attitude of the search engine operators. There's an ever-increasing
plethora of search
engine optimisation tools that purport to produce outstanding results
at the click of a few buttons. While many of them do what they say they'll
do, they tend to soak up inordinate amounts of the search engines' bandwidth
and processing resources. This is an unfair use of their investment,
and one that they understandably resist. Good search engine marketing
happens manually, not automatically, and there's no substitute for time
and concentration.
This site is here to show you how and why our approach
to optimisation works. It will guide you through the process of choosing
the right key phrases, which is absolutely fundamental to the whole
process. We'll help you to make
sense of search engines, to understand how spiders work, the differences
between search engines and Web directories. We'll cast light on the
widely misunderstood subject of headers
and meta tags, on how you should design
your site, and how to properly. While we're telling you all this,
we'll highlight some of the pitfalls
to be avoided, and we'll even show you how to do
it yourself.
Hopefully, you'll also come to understand how we
operate. We don't believe that there's anything particularly mysterious
about internet marketing in general or optimisation for search engines
in particular, and we're happier when our clients know exactly what
we do. You'll find us completely open about what we're doing on your
behalf, so it's easy to judge your return on investment.
Search Engine Optimisation Web Log (BLOG)http://blog.xseo.com
Detective sues Google over ad system An US private detective is filing a lawsuit against Google, accusing it of charging users for posting ads through its AdSense system that they don’t want. When David Almeida signed up for Google’s main advertising product AdWords he believed that by leaving a second optional box blank he was only registering for ads on its search results pages.
Google on top of the world Google is top of a league table of the world's biggest brands for the second year running, in a survey conducted by global market researchers Millward Brown. The company, which is owned by the world's second-largest media and communications services group WPP, now estimates the value of Google at $86bn (£43bn).
Google increases market share Google has hit a new peak with its market share of searches increasing to 59.8% in the US, according to the latest stats released by internet marketing researchers comScore.
Google to index hidden pages Google’s crawl agent Googlebot has started to delve deeper into content hidden behind web forms in a bid to index content previously invisible to the search engine.
Google PR Update - maybe We are seeing reports that there may be a Google Toolbar PageRank update in progress. If you are seeing changes to your PR or Backlinks let us know.
A Pit Opens for Incautious Online Marketers The news that major corporations are putting search engines such as Google and Yahoo! at the forefront of their marketing strategies could herald huge problems for incautious optimisers. We’ve already seen several significant players in the Car Insurance market fall victim to the dangers of over optimisation.
Yahoo! stalemate slows challenge on Google Boardroom dilly-dallying over Microsoft’s takeover bid for Yahoo! could have a long-term negative impact on Microsoft’s ambitions to challenge Google, according to several investment experts.
Hackers use SEO in malware scam Hackers targeting search engine results have been using SEO techniques to compromise prominent websites in the latest malware attack using IFrame redirects.
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How do you optimise a site for search engines?
How do you work out what needs to be done?
How do you know if you are going in the right
direction?
Optimisation is about identifying what works and
implementing the findings. It involves comparing the
top performing sites in a search engine for a keyphrase,
identifying certain known key elements then deriving
a strategy to reproduce the success of others.
The trick of course is finding out what works, this
is exactly what the
XSEO
Viability Study does.
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